As a new consumer packaged goods company, you may find it challenging to establish a loyal customer base in a market filled with established brands. One effective way to attract new customers and incentivize repeat business is by offering coupons. Coupons are proven to be an effective marketing tool for new companies as they help gain exposure, increase sales, and build brand loyalty. Using Milano Promotional Services can help ensure that your coupons are processed accurately and efficiently, saving you time and money while providing a positive customer experience.
Here are some reasons why coupons are crucial for new consumer packaged goods companies:
- Cost-effective marketing strategy: Coupons offer a cost-effective way to promote your brand, products, and services. By offering discounts or free products, you can attract new customers and encourage existing customers to make additional purchases while remaining within your marketing budget.
- Increased customer loyalty: Coupons help build customer loyalty by creating a sense of exclusivity and urgency. Customers are more likely to return to your brand if they feel they are getting a deal or if they have a special relationship with your company.
- Attract new customers: Coupons are a great way to attract new customers who may be unfamiliar with your products. By offering a discount, you can incentivize potential customers to try your product, increasing your customer base.
- Improve sales: Coupons can help increase sales by encouraging customers to purchase more items or by promoting a specific product. Customers are more likely to buy a product if they feel like they are getting a deal or if they see that it is popular with other consumers.
- Compete with established brands: Coupons can help new companies compete with established brands that have larger marketing budgets. By offering discounts or promotions, you can attract customers away from the competition and establish your brand as a viable option in the market.
According to a study by Inmar Intelligence, 86% of consumers use coupons when shopping for groceries, and 66% of consumers consider coupons a key factor when making purchasing decisions. Another study by RetailMeNot found that 80% of consumers feel more confident making a purchase if they have a coupon, and 85% of consumers actively seek out coupons before making a purchase.
In conclusion, coupons are a valuable tool for new consumer packaged goods companies to attract new customers, increase sales, and build brand loyalty. By offering discounts or promotions, you can compete with established brands and establish your brand as a viable option in the market. Therefore, if you’re a new company looking to make an impact in the market, consider offering coupons as part of your marketing strategy.